At Netanium, we develop strategies to interact with rapidly changing technologies and markets, serving a variety of clients
in a range of industries.
We have experience in:
- Strategic Planning and Implementation
- Portfolio Management
- Product Management
- Technology Transfer
- Innovation Management
- Product Positioning and Differentiation
- Activity-based Segmentation
Research and Analysis
Selected accomplishments and activities include:
- Created and built entirely new brand and product category
in mature industry around all-new value proposition. Responsible for creating product strategy and IP strategy for 20+
- Adjunct faculty member at Duke University's Master of Engineering Management Program creating and
teaching "Competitive Strategy in Technology-based Companies".
- Through a partnership, we assist university,
corporate and government clients derive maximum benefit from intellectual property, focusing on market needs. Assess potential
of new technologies, manage patent portfolio, assist in making investment decisions. Develop and implement go-to-market plans
for a variety of patented technologies. Developed innovative analytical methods to find ideal candidates for technology licensing.
to Board of Directors for term starting in June 2000 to assist in leading the premier cultural education services company
in a period of high growth. Named Interim Chief Operating Officer to guide the company's global sales, marketing, recruiting
and fulfillment operations during search for permanent COO.
- Assisted private intellectual property software and services
start-up. Company serves corporate, government and university clients. Designed and implemented innovative product delivery
process, staffing model, and product menu. Transformed marketing approach to focus on customers interested in capturing the
hidden value in their portfolio. Managed operations, fulfillment, marketing, business development, customer satisfaction,
and human resources. Rebranded and relaunched company.
- Worked with public enterprise software company in the development
of growth strategy outside existing business to provide maximum shareholder return; profits from this activity currently exceed
$100M. Services included strategic analysis, growth opportunity analysis, and merger and acquisition strategy recommendations.
comprehensive strategic marketing plan for venture funded Internet performance software company, focusing resources and defining
value proposition. Refined product menu. Developed unique channel strategy and partnership program, including all collateral.
Provided Product Marketing, Market Strategy, and Channel Management practices for leading Internet performance software company.
market management tools for Independent Software Vendor program for Fortune 50 technology company, including portfolio management
and forward looking trend projection. Performed extensive scenario analysis around core technologies, resulting in wide ranging
recommendations that well exceeded expectations and opened significant new market opportunities.
- Served as director
of marketing for global public technology company. Responsible for all marketing activities in North and South America.
Responsible for over $85M in annual revenue. Developed and implemented end-user focused marketing plan for legacy operations.
Implemented routes to market methodology, overhauled product positioning, created relevant messaging, and introduced efficient
programs that maximized profitability of mature product set. Grew share in consolidating market. Excellent rapport with
- Served as technology advisor to minority owned NASCAR Busch Series stock car racing team. Provided local
area network, remote access, and Internet connectivity. Provided first time implementation of in-pit, real-time race monitoring
technology for improved strategic race decisions. Key technology was provided by IBM as part of its small business initiative.
business plan and raised $10M to launch technology product company. Provided extensive market analysis and research, identified
future trends and opportunities. The company had an highly successful IPO and was subsequently acquired.